Relay

Relay is your proactive WhatsApp & SMS bulk messaging tool, created by Zendesk Labs. What are some reasons to leverage Relay? Common use cases include:

• Proactively communicating service incidents
• Targeting VIP customers for special events, promotions, etc
• Communicating with attendees of special events
• Soliciting additional feedback from loyal customers

With Relay you can:

View a summary of your templates

• View & preview all WhatsApp and SMS templates created for your channel integrations
• View status for all WhatsApp templates submitted to Meta

Create a new template for WhatsApp or SMS

• Submit templates to Meta for approval using rich text
• Insert dynamic values from your user’s existing data to personalize templates
• Include images, headers, call to action links and buttons, and quick replies

Send bulk campaigns

• Send a message to end users in your Zendesk instance
• Create your audience using Zendesk search on user data (up to 1,000 users at a time)
• Manually include or exclude contacts in a campaign audience
• Automatically protect users from receiving duplicated messages
• Populate dynamic variables in personalized templates
• View the status of campaign sends as it progresses

Learn more about configuring the app, creating templates, and sending templates at this Help Center article.

This App requires access to the conversations API for advanced customizations (included in Zendesk Suite Professional plans or above). See About Sunshine Conversations for more information.